Most content module types (article, testimonials list, photo gallery, etc.) have a structure already in place that makes it easier to add content to them. For instance, Article Modules have built-in title, author, and article text fields, as well as settings options to display the date and time the article was posted and embed a video -- all things common to articles on the web.
The Freeform Editor gives you more flexibility in adding content to a module. You can enter and format text, upload images, embed Flash content, and arrange the content however you want!
To use the Freeform Editor:
1. On the Add Module page, choose the Text tab and select the Freeform Content Module.
2. Enter content in the Freeform Editor. When finished, click Save & Close.